Similarly, Trek strives towards producing the most durable products of the highest quality.
Trek continues to go to the greatest lengths in further development and setting new standards. Trek bikes are now distributed, sold and ridden in more than 100 countries. Trek – Highest Quality for a Lifetimeįrom its modest origins with five employees, the world-renowned brand has grown into a company employing more than 2,500 people. And they endeavoured to get people to use their bicycles more often for their daily journey, or for health and recreation purposes.
Their business idea was based on serious made-in-USA craftsmanship which aimed to convey the passion of cycling to a larger public. In the 1976, two young visionaries – Dick Burke and Bevil Hogg – had a pivotal idea: they wanted to build the best bicycles in the world in a simple barn in deepest Wisconsin. Trek – Sophisticated Bikes and Reliable Bike Gear
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